Brand Foundations | Creative Direction

An editable Figma Slides template to help you define and present a brand’s direction before identity design begins.

Made for designers working with clients and founders building their own brands, with clear writing prompts, removable guidance and a completed example to follow.

What’s included

• Editable Figma Slides template (.deck)

• Writing prompts and guidance notes

• Completed Stuzi Market example PDF

• Getting-started guide

• Alternative closing slides for designers and founders

What it covers
Brand overview, audience, market comparison, positioning, moodboard, logo direction, colours, imagery, tone of voice and next steps.

How it works
Import the template into Figma, add your content and visual references, then customise the layouts to suit the brand. Remove the guidance notes and export as a PDF to share.

Before you buy
Digital download only. Requires a Figma account and basic editing knowledge. Designed to establish a brand’s initial direction, before developing the full identity.